Self-ServeStart here
BrandOS
Build the brand baseline your content and AI workflow should have been working from.
- —Sharpen your positioning
- —Build your content pillars
- —Define your voice and message
- —Use AI without sounding generic
Creative Director · Creative AI Strategist
Make your brand easier to remember,
harder to copy and easier to explain.
I help founders, brands and creative teams turn positioning, content and AI into a clear system for how they show up, communicate and create.
15+
Years directing brands
3
Years inside creative AI
40+
Global launches shipped
Experience, partnerships and projects across2010 — 2026
(01) — The problemThis is rarely about content.
This is rarely about content.
It is about signal.
- You are posting, publishing and pitching — but the right people still may not know what to remember you for.
- Your work is strong, but the message around it is pulling in too many directions.
- Your content is easier to make, but harder to recognise as yours.
- Your best thinking is scattered across notes, tools, tabs, decks, chats and unfinished ideas.
- Your profile may explain what you do, but not why you are the obvious choice.
- When people cannot easily explain your value, they are less likely to remember it, repeat it or buy into it.
BrandOS fixes the baseline.
(02) — Three ways to work
Build it yourself. Build it with Hendo. Bring Hendo in.
One strategic spine.
Three levels of support.
Start with BrandOS if you need a clearer baseline.
Choose a Sprint if you want the gaps pressure-tested with Hendo.
Bring Hendo in when the work needs senior creative direction, AI strategy or a sharper system behind the scenes.
Guided
Brand Sprint
Pressure-test your positioning, message and content system with Hendo so the gaps become obvious faster.
- —Pressure-test your positioning
- —Simplify your message
- —Improve your content system
- —Review your AI workflow
Bespoke
Advisory
Bring Hendo in when the work needs senior creative judgement, AI fluency and a clearer strategic direction.
- —Creative AI strategy
- —AI films and content systems
- —Workshops, cohorts and keynotes
- —Brand, launch and campaign support
(03) — Proof
Proof, not a portfolio.
Selected client work, films, cohorts, partnerships and advisory projects.
AI Film · 2025
FAIRGROUND AI TV
Robin Hood: Final Upgrade
Six-minute sci-fi AI film streaming on Amazon, Roku and global networks.
AI Film · 2026
FAIRGROUND AI TV
Greenbrier
Twelve-minute Appalachian true-crime ghost story streaming across global networks.
AI Film · 2025
FAIRGROUND AI TV
TIMEJACKD
Eight-minute East London folklore film streaming on Amazon, Roku and global networks.
AI Advertising · 2025
JACK & JILL AI
Viral AI Ads
AI-generated social ads built for a niche tech recruitment audience.
AI Advertising · 2025
KOPLUS
Big Bad Wolf
Fairytale-inspired product film using AI to dramatise office booth durability.
Creative AI · 2025
Nokia / HMD
Global Mobile Launch
AI concept development and launch visuals for a global mobile phone brand.
Music Video · 2025
MOONTALK
HOT84
AI music video channelling 1984 New York clubland and house culture.
Brand System · 2025
Jack & Jill
Brand Identity
Brand identity, character development and launch campaign for an AI recruiter.
Cohorts · 2025–2026
Mastered
Creative AI Cohorts
Three-month AI strategy cohorts helping agencies upskill, pitch and win work.
Tour Visuals · 2026
The Kaiser Chiefs
More Employment Tour
AI stage visuals for a global anniversary tour seen by millions.
Advisory · 2025
IMAGINE.STUDIO
AI Advisory
AI advisory and positioning support for a newly evolved studio brand.
Partnership · 2025
HeyGen
Creative Partnership
Workshops and social content showcasing next-generation AI avatar technology.
Digital OOH · 2025
Luma AI / WOW Media
LA Outdoor Activation
AI visuals created for outdoor digital screens across Los Angeles.
Experiential · 2025
Fakhruddin
Treppan Tower Suite
AI and CGI marketing suite for a premium Dubai property showcase.
(04) — Testimonials
Trusted by teams turning AI into real work.
Hendo made a measurable impact not just on our output, but on our internal alignment and long-term brand direction.
Neil Pemberton
Founder & CEO, IMAGINE
Working with Hendo shifted how we think about AI — not as a novelty, but as a practical tool we could fold into the way we work. We used what we were learning directly in a pitch and went on to win it.
Matt Rook
Managing Director / Founder, Hotwolf
Hendo was pivotal in changing how we thought about AI. He helped us understand where it could fit into our studio while maintaining our ethos of human-first creativity.
Nick Farrar
Founder/CEO, Shaped By
(05) — Resource
The Brand Signal Scorecard.
Find out what your online presence is currently teaching people to remember about you — and where your signal is leaking.
Start with the route that
fits the problem.
BrandOS if you need the baseline.
A Sprint if you need sharper direction.
Advisory if the work needs senior support.
(06) — Contact
Tell me what you're building.
A short call to understand what you are working on and point you toward the right route — BrandOS, a Sprint or something more bespoke.